London’s West End is currently in a state of flux. Musical productions continue to close, making way for others to take their place, for sometimes only weeks at a time. At first this seems localised; however, it may be that these occurrences spread outside of London, nationally and even internationally.
From the blue spangled leotards and tap shoes of Crazy For You, to Betty Blue Eyes the singing pig, it is hoped that this does not mark the end of the British musical. Successes such as Billy Elliot – the aspiring young dancer who steps boldly into professional ballet shoes – hold hope that West End musicals contain the magic ingredient that will spell a lengthy run.
However, it is inevitable that there are musical productions waiting left, right and centre ready to fill previous shows’ homes, and fill again those tired tights which once ruled the stage. The level of competition to rule the West End stage is seen to have increased dramatically.
The correlation between a show’s origin and success rate appears irrational. Whether a show’s life is home-grown from “baby ballets” to pointes, its content relating to that of its surroundings, or a production of far-off wonder, it bears no relation on how long it will stay running, which is additionally independent of how much an audience appears to love it. Despite this, even the most least likely musicals such as Thriller have been received spectacularly – if the jazz shoe fits, wear it!
Arguably a certain amount of performance relies on popularity in order to be a triumph, yet another key element of the mix is of course originality, to maintain freshness within the industry. This only further emphasises how unpredictable a show’s success can be and how we cannot predict the future of the British musical industry.