Site-Specific Mamma Mia!

Mamma Mia!There is a site-specific Mamma Mia! set for cities worldwide, with the first Mamma Mia! The Party is being produced in Stockholm by Abba’s Björn Ulvaeus. The New York Times has reported that the Abba-centric musical Mamma Mia! will receive a new ‘immersive’ staging in a Stockholm beer hall. The beer hall is situated near an Abba museum; the show’s creative team will transform the beer hall into a Mediterranean restaurant, hugely similar to the Greek tavern featured in the show.

The news comes in the wake of the recently acclaimed site-specific production of Sweeney Todd, which transferred from a pie shop in Tooting to a ‘mock-up’ in the West End. The concept appears to have sparked a trend, in which immersive musical theatre performances are the go-to for a fun night out whilst engaging – in this case – with all your favourite Abba songs.

Ulvaeus will be producing Mamma Mia! The Party, which is set to open in January 2016; if the site-specific musical is a success it will then be replicated in other cities. The idea for Mamma Mia! The Party was born from Ulvaeus’ experiences in the theatres staging Mamma Mia! all over the world. In the show’s finale the audience enjoy dancing in the aisles and singing along, as a result of the happy mood the show has created.

Mamma Mia! The Party is therefore an extension of the show, transferring it to a Greek restaurant for a big party and a real-time story. Mamma Mia! The Party will not follow the precise storyline of the stage show and film, as the plot will be semi-improvised from night to night, based on interactions with the audience, with stories being created based on Abba songs. The concept looks set to be a huge success, with audiences experiencing something different every night.

Mamma Mia! Celebrates 15 Years!

Mamma Mia!On 6 April, the global smash hit musical MAMMA MIA! celebrated its 15th birthday in London’s West End. Benny Andersson and Björn Ulvaeus, stars of iconic band group ABBA who have rarely performed together since the four disbanded in 1982, then joined the cast of MAMMA MIA! in a musical finale at this year’s Olivier Awards as part of the celebrations. The show was televised for the ITV highlights show, broadcast on 13 April. 2014 also marks the 40th anniversary of the start of ABBA’s global success with the release of the hit track ‘Waterloo’.

MAMMA MIA! is Judy Craymer’s ingenious vision of staging the story-telling magic of ABBA’s timeless songs with an enchanting tale of family and friendship unfolding on a Greek island. To date, it has been seen by more than 54 million people in 39 productions, in 14 different languages, grossing more than $2 billion at the box office. MAMMA MIA! originally opened in London at the Prince Edward Theatre on 6 April 1999, before transferring to the Prince of Wales Theatre in 2004. The musical re-opened at the Novello Theatre in 2012 and has now extended its booking period to 25 April 2015.

Now a global phenomenon, the London production of MAMMA MIA! has been seen by more than 10% of the entire UK population. The show has celebrated over 6,200 performances in London and has broken box office records in all three of its London homes. In 2011, it became the first Western musical ever to be staged in Mandarin in the People’s Republic of China. This summer, the MAMMA MIA! International Tour will play an exclusive UK Summer Season at the Blackpool Opera House from 20 June to 14 September 2014: Blackpool will be the only UK venue outside of London to host the worldwide hit musical this year.