Dance Direct was established just before the turn of the new millennium by two ex professional ballet dancers with a common belief that quality dancewear should be more widely available and affordable so struggling dancers can focus more on their training and spend less on their kit. The word went around the dance studios very quickly and we are now the largest dancewear retailer in the UK and Europe. We are currently dispatching from our UK and French warehouses in excess of 140,000 parcels annually to the four corners of the United Kingdom, France and beyond.

With strong ties and involvement with the professional dance world, we work with dancers of the highest calibre such as the Royal Ballet, Paris Opera Ballet, English National Ballet and many more in the urban dance scene. We are proud to contribute in which ever small way we can to provide affordable dancewear to young students and help nurture the passion for dance for tomorrow’s performers.

We are operating in the UK from newly built premises located on the M4 corridor in the United Kingdom, off junction 17. We are not open to the public however local customers are welcome to collect their parcels at the warehouse doors to save on postage! Please call in your order for this service if you are local.